Table Of Content
- Just because a stylist or hair-care company says a hair-smoothing treatment is formaldehyde-free, doesn't mean it is.
- How long do the results from a keratin treatment last?
- What Is a Brazilian Blowout?
- What Is a Keratin Treatment?
- Before and After: How a Keratin Treatment Changes Your Hair
- Potential risks of keratin treatment
Keratin treatments—at-home or in-salon—work best for people with dry, damaged, and overall unruly hair types. Additionally, Steinmetz says that keratin treatments can be great for folks looking to achieve a fuller look, as it’s said to bind to thin hair and give it a fuller look. Though, that’s somewhat of a double-edged sword because, as Steinmetz points out, fragile strands can be overwhelmed by the harsh chemicals within an in-salon keratin treatment, not to mention the heat damage required to seal it in. There are two main ways to add keratin into your haircare routine, and depending on which you choose, the benefits vary. Those treatments can damage hair and release dangerous fumes.” Despite those potential dangers, many people still book in-salon keratin treatments.
Just because a stylist or hair-care company says a hair-smoothing treatment is formaldehyde-free, doesn't mean it is.
Which is a bargain, considering a typical salon treatment can, and should, cost upwards of $200. "Any salon treatment that costs less than that is worrying, so do your homework," says Saviano. "You're paying for the technician's experience, the time spent on your hair, the credibility of the products, and the proper ventilation. This should not be a walk-in situation." If an in-salon deal looks too good to be true, it probably is. Steinmetz points out that there are shampoos, conditioners, and finishing products that apply a layer of keratin to the hair to temporarily make it look shiny and glossy, while reducing frizz—though the benefits are short-lived. After all, would you rather have to apply a product daily or weekly and enjoy healthy-looking hair, or get a one-time in-salon treatment with the potential to damage your hair and lungs in the process? Keratin is great for those who want long-term straight, smooth hair.
How long do the results from a keratin treatment last?
While the chemical has a bad rap (it is a carcinogen that could possibly cause respiratory problems if exposure is frequent), doing it in a well-ventilated salon makes it safe. It is also suggested to wear protective glasses for sensitive eyes, which might start welling. Although it depends largely on your hair type, texture, and styling routine, a Brazilian Blowout usually lasts around three to four months on average as long as you follow the proper aftercare protocol. He also recommends skipping this treatment if you’ve got damaged or brittle hair, are sensitive to strong smells, or if you’re pregnant or breastfeeding. Keratin treatments make hair more manageable, especially if your hair is particularly frizzy or thick.
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What Is a Brazilian Blowout?
A Brazilian blowout can work for anyone who wants to manage volume, control frizz, and have smoother and straighter hair. Cavalcante adds that the treatment’s customizable to your preferences and allows you to control just how straight your strands are when all’s said and done. Some hair stylists prefer to blow dry the hair first and apply the treatment to dry hair. They’ll then flat iron the hair in small sections to seal in the treatment. The bottom line here is before throwing caution to the wind, you should consult your stylist to find out if a Brazilian blowout is safe for your hair. Sure, we all want smooth and shiny hair, but if it turns out to damage your strands in the long run, it's probably not worth it.
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What Is a Keratin Treatment?
"[Keratin treatments are] definitely a perfect middle ground. If someone is thinking about going back to a relaxer, I always recommend trying a keratin treatment," says Dixon. During the process, a stylist will apply a keratin solution to your hair, just like they would hair color. They'll then blow your hair dry, and seal it with extreme temperatures—up to 450° F. The heat, usually in the form of a flat iron, is required to seal the formula into the hair's cuticle.
Smooth, shiny hair
Whether you decide on a Brazilian blowout or a keratin treatment, make sure to research salons in your area that offer the service to find one that's reputable. You'll get the results you want without sacrificing the health of your hair. Regardless of which treatment you go for, Michael advises investing in the proper haircare routine and products.
Still, it's worth noting that Brazilian blowouts are more customizable than keratin treatments, adds Cristina B. "Since the market is so saturated with keratin treatments you could spend hours [searching] what you think would be best for the look you're after, but the Brazilian blowout can be adjusted for different hair textures," she explains. "The stylist can flat iron the hair at different temperatures and achieve different looks." Similar to a Brazilian blowout, a keratin treatment aims to de-frizz hair and cut down on styling time, notes Michael. However, whereas Brazilian blowouts will give your hair a straighter finish, keratin treatments will create more of a loose body wave, he explains. Performed in-salon by a professional stylist, this powerful treatment replenishes the hair with high concentrations of keratin that penetrate throughout the hair structure and are sealed within the cortex to repair the damage.
Potential risks of keratin treatment
If you’re not sure if keratin treatment is right for you, weigh the pros and cons below. It is vital that you have this treatment done at a reputable salon by a professional who is very experienced. Even if your most trusted friend says that they got the best BKT ever from their stylist, go in for a consultation armed with questions.
Consider Your Current Hair Texture
Immediately following the treatment, your hair may be so straight that it lacks body, but don't worry, the volume will return over time. "A Brazilian blowout is a treatment that will turn frizzy curly hair into more of a straighter texture," says Michael. Additionally, a Brazilian blowout is a specific brand of keratin treatment.
One of the biggest concerns with keratin treatments is that some brands contain formaldehyde, and some of these formaldehyde-containing formulas aren't approved by the FDA. Others may tell you that they're formaldehyde-free, but they actually contain trace amounts (minimal enough to legally claim they have none). So when you're choosing a salon, try to figure out whether this treatment will be done in an area that has good ventilation.
"Keratin treatments can last up to six months, but you may find that it impacts your curl pattern permanently," says Taylor. "To maintain your results, you must use sodium chloride-free hair products. Wrap your hair in a silk or satin scarf (or pillowcase) to keep the moisture locked in your hair, as the treatment can cause your hair to dry out faster." More permanent straightening options like relaxers (sometimes called Japanese straightening) actually break hair bonds using the ingredients ammonium thioglycolate and sodium hydroxide. This makes for permanent results, but can also cause an awkward growing out phase with non-treated hair growing in curly at the roots. There are keratin treatments that are formaldehyde-free (they use glyoxylic acid instead) but they’re not quite as effective.
"This locks out humidity, repairs damage and breakage, and rebuilds strength to make smoother, shinier and healthier-looking hair, improving manageability and significantly reducing styling time," Sprinkle explains. The Brazilian blowout hair treatment is a liquid keratin formula that bonds to your hair to create a protective layer around each strand, effectively diminishing frizz, sealing the cuticle, and protecting against any external damage. After applying the treatment, Lord says the hair is blow-dried, straightened, rinsed out, and blow-dried again. "Most at-home hair-smoothing treatments don't affect any bonds in the hair, so they're not damaging — or nearly as effective," says Schueller.
We spoke to a handful of professional hairstylists about what Brazilian blowouts are, considerations to keep in mind, and who’s a good candidate for the treatment. As you can see, keratin treatments create a dramatic difference in the texture of the hair. And while we're certainly pro-curls and pro-frizz at Byrdie, keratin treatments are an effective way to straighten and smooth the hair if that's what you're after.
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